MULTICHANNEL MERCHANT » MARKETING
MarketingDec 01, 2005 10:30 PM By MCM staff
Faced with flagging consumer confidence and high energy costs, skittish marketers aren’t taking any chances. Even before the holiday shopping season was
MarketingNov 30, 2005 9:07 PM By Janie Curtis
Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the
MarketingNov 30, 2005 2:07 AM By Ken Magill
Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.
MarketingNov 28, 2005 11:55 PM By MCM staff
The very idea of an e-mail blast to prospects can send shivers up a marketer
MarketingNov 27, 2005 7:49 PM By Melissa Dowling
When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,
MarketingNov 22, 2005 10:58 PM By Brian Quinton
There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.
MarketingNov 17, 2005 2:47 AM By MCM staff
Office supples giant Staples, general merchandiser J.C. Penney, educational supplier School Specialty, Galls parent company Aramark, and apparel cataloger/retailer Talbots post results.
MarketingNov 04, 2005 7:51 PM By Ken Magill
After a three-month delay, Michigan
MarketingNov 01, 2005 10:30 PM By MCM staff
Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in
MarketingNov 01, 2005 10:30 PM By John Fischer
Postal logistics is one of those pieces of jargon that people toss around a lot but can’t necessarily define. Generally speaking, it’s a matter of picking