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Marketing ARCHIVE

PFS Web  Nov 01, 2000 10:30 PM By MCM staff

PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,

FINANCE Taking back the Web  Nov 01, 2000 10:30 PM By Mark Del Franco

As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.

TESTING Tougher tryouts  Nov 01, 2000 10:30 PM By MCM staff

Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests

CommercialWare, Inc.  Nov 01, 2000 10:30 PM By MCM staff

As a leader in order management and fulfillment software, CommercialWare is redefining the direct-to-consumer market by delivering powerful solutions

CHANNEL YOUR POWER  Nov 01, 2000 10:30 PM By Julie Barton Miller

Managing multiple fulfillment avenues calls for a flawless performance. Get the choreography right with these steps from seven successful merchantsRemember

BUSINESS-TO-BUSINESS  Oct 01, 2000 9:30 PM By Mark Del Franco

A soft quarter for B2B But computer marketers report double-digit sales gains What a difference a year makes. In last year’s second quarter, nearly all

Deluxe assortment  Sep 01, 2000 9:30 PM By Barbara Arnn

How does the expansion of Internet-based sales alter the picture of payment processing?It’s a money-colored thing Remember when you were a kid and you

CrossTalk  Sep 01, 2000 9:30 PM By MCM staff

XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural

Williamsburg, Autumn 1999  Sep 01, 2000 9:30 PM By Shayn Ferriolo

This Gold Award winner clearly has a pulse on its audience. As one judge noted, “The merchandise is fully consistent with the market identity.” In other

MANAGEMENT SOFTWARE REVIEW  Sep 01, 2000 9:30 PM By MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management






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