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Marketing ARCHIVE

The Kardashian Guide to UGC Marketing  May 02, 2016 2:30 PM By Jeffrey Soriano

When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences.

Finding Your Customers Across Multiple Devices  May 02, 2016 12:10 PM By James Van Arsdale III

Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.

8 Ecommerce Insights Google Analytics Won’t Provide  May 02, 2016 11:40 AM By Cheryl Amaya

Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.

Swipe Right or Left for Ecommerce “Tinderization”?  May 02, 2016 11:25 AM By James Van Arsdale III

Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match. See how this may work for your ecommerce website.

What the New Instagram Algorithm Means for Your Brand  May 02, 2016 10:55 AM By Cheryl Amaya

Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. See what this could mean for your brand.

Kawasaki Selects Kibo for Distributed Order Management Solution  Apr 28, 2016 11:01 AM By MCM Staff

Kawasaki Motors Corp., U.S.A. has selected Kibo for a distributed order management solution to support its new customer-focused ecommerce platform.

1-800-Flowers.com Allows Customers to Order on Amazon Alexa  Apr 28, 2016 10:56 AM By Daniela Forte

1-800-Flowers announced it will offer customers the option to order floral gifts using Amazon Alexa on the Echo, Echo Bot, Amazon Tap and Fire TV, just in time for Mother’s Day. See how 1-800-Flowers.com will benefit from using Amazon Alexa.

Vibes WalletAds Offers Frictionless Experience for Pep Boys  Apr 28, 2016 10:28 AM By Daniela Forte

Pep Boys has seen incremental revenue growth when it implemented WalletAds campaigns helping the brand’s mobile advertising business. See how Vibes WalletAds helped Pep Boys with their business.

Duluth Trading Company Selects Demandware Commerce Platform  Apr 28, 2016 10:20 AM By MCM Staff

Duluth Trading Company has select Demandware’s cloud-based ecommerce platform to optimize its digital and omnichannel growth strategies.

Search Data Reveals What Millennial Moms Want For Mother’s Day  Apr 26, 2016 5:40 PM By MCM Staff

Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.






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