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Marketing ARCHIVE

Moosejaw Mountaineering Launches New Virtual Reality App  May 10, 2016 5:03 PM By Daniela Forte

Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others. See what the app will be able to do.

Unlocking the Value from Your CRM Data  May 10, 2016 10:11 AM By Daniela Forte

Marketers have access to a valuable asset that can positively impact the customer experience and ad targeting. This infographic by Signal, shows how CRM data provides marketers the opportunity to shift to one-to-one marketing at a massive scale. Find out how to unlock the value of CRM data.

Amazon Called to Dump Trump Merchandise  May 09, 2016 1:54 PM By Daniela Forte

Amazon is being called on to dump merchandise from Republican presidential candidate Donald Trump off its marketplace.

8 Tips to Successfully Reevaluate Your Retail Organization’s Growth  May 09, 2016 10:16 AM By Kara Surrena

The retail landscape is changing, and the future lies in cross-channel orchestration, as customers expect a seamless experience no matter how, when or where they shop. Are you prepared to deliver this experience as you grow your business?

3 Tips Every Brand Should Implement in their Marketing Efforts  May 05, 2016 11:33 AM By Eric Best

Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.

The Cost of Annoying Your Customers With Email  May 04, 2016 1:52 PM By Daniela Forte

Are you annoying your customers with a ton of email and not making it a personalized experience for them? This infographic highlights the cost of annoying your customers with email.

Aeropostale Files for Bankruptcy, Closing 113 U.S. Stores  May 04, 2016 10:35 AM By Mike O'Brien

Amid difficult days for apparel companies, embattled teen retailer Aeropostale as expected has filed for Chapter 11 bankruptcy protection, and plans to close 113 U.S. stores. It joins other recent companies including Sports Authority and Vestis Retail Group, owners of Sports Chalet, Eastern Mountain Sports and Bob’s Stores.

3 Myths About Interactive Video and Mobile  May 02, 2016 3:17 PM By Caleb Hanson

As more and more Americans go mobile, it’s critical that marketers and interactive content creators understand what is and is not true of this platform and the content it hosts.

5 Payment Fraud Challenges Merchants Must Address Now  May 02, 2016 3:15 PM By Chris Uriarte

While the changing environment for merchants, including mobile commerce and card not present (CNP) transactions, presents a number of payment fraud challenges, there are 5 that should take priority. Find out which ones you need to address now.

The Kardashian Guide to UGC Marketing  May 02, 2016 2:30 PM By Jeffrey Soriano

When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences.






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