Marketing ARCHIVE

New Zealand a Hot Market for U.S.-based Retailers  Mar 12, 2014 5:16 PM By Daniela Forte

Jon MacDonald, CEO of New Zealand marketplace, Trade Me, is urging U.S. retailers to consider the move into cross-border trade in New Zealand, a move he says is the perfect test market, according to a press release.

ChannelAdvisor Launches New Digital Marketing Solution  Mar 12, 2014 8:32 AM By MCM Staff

ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.

S&S Worldwide Distribution Director Talks Amazon Supply and Winter Weather  Mar 11, 2014 3:02 PM By Tim Parry

S&S Worldwide Director of Distribution Mark Desrosiers talks with Multichannel Merchant about initiatives that most help the company’s operational efficiencies, what global marketplaces he sees as hot economies to sell in, and the effect Amazon Supply has on his business.

Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets  Mar 11, 2014 11:03 AM By Daniela Forte

Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.

Your 3 Step SEO Routine  Mar 09, 2014 8:28 PM By Tim Parry

To help you get on track, Volusion created this infographic to serve as your SEO personal trainer. From assessing your SEO health to building your personal workout plan, you’ll learn tips to help your ecommerce site get into the best SEO shape of its life.

5 Ways to Enhance Digital Performance Right Now  Mar 09, 2014 4:40 PM By Robert DuRoss

In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.

How Retailers Can Take a Proactive Approach to Data Recovery  Mar 09, 2014 2:57 PM By Jeff Baken

AmeriPride has turned its attention to improving its customer experience by developing a centralized disaster recovery program to protect its data. Here are four things AmeriPride looked for in a disaster recovery program.

Don’t Say That  Mar 09, 2014 2:22 PM By Herschell Gordon Lewis

A quick question whose answer should pop into your mind within three seconds: What benefit does “but” have that “however” lacks? You’re putting a commanding finger on an almost-invisible way to add or lose power in a 21st-century email solicitation.

Target CIO Resigns after Holiday Security Breach  Mar 05, 2014 1:21 PM By Erin Lynch

Target has announced that Beth Jacob, chief information officer, is resigning from her position as part of an “overhaul” of the retailer’s information security and compliance structure. Jacob’s resignation is effective March 5.

Boost Your B2B Ecommerce Sales in 3 Easy Steps  Mar 04, 2014 10:44 PM By Steve Weber

The B2C online experience has been ahead of B2B in terms of experience and ease of shopping. But the winds are changing. This article outlines three steps you can take to boost your selling power and attract more B2B customers while still controlling costs.






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