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MULTICHANNEL MERCHANT » MARKETING
Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.
You spent a lot of time getting your inventory plan and promotional plan ready for Cyber Weekend… but are you ready for the mobile shopper? In this video, ChannelAdvisor founder and CEO Scot Wingo talks about the spike he’s expecting in mobile usage this cyber weekend.
With the holidays around the corner the stakes for retailers have never been higher. See how to use these top 10 email marketing campaign tips to the holiday season.
Belk is gearing up for the holiday season with its Santa Baby Sweepstakes. See what this means for the southern lifestyle retailer this holiday season.
Does Amazon’s recent Product Listing Ad activity in the French market mark the start of a new policy at the online retail giant, and will Amazon begin sponsoring PLAs in the U.S. and other markets? Only time will tell, but it’s something all merchants need to be aware of.
Who are the winners, and who needs the most help? Herschell Gordon Lewis sticks his head in the lion’s mouth and give us his best and worst catalog copy of 2014. Did your company make the list?
Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.
Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help subscribers celebrate their birthdays.
The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here’s how you can create the right message at the right time and yield the right increase in sales.
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
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