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Marketing ARCHIVE

Help Wanted: Macy’s, Kohl’s & Old Navy Look for New Marketing Heads  Apr 18, 2016 12:06 PM By Tim Parry

The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments. Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service. Reardon was named Macy’s Chief Marketing Officer in February 2012. She leads Macy’s multi-faceted […]

Godiva Chocolatier Increases Creative Output 380% With Zmags  Apr 07, 2016 4:18 PM By MCM Staff

maker of fine Belgian chocolates, following deployment of the Zmags Creator digital publishing platform for Godiva’s Valentine’s Day 2016 campaign. See what results Godiva garnered working with Zmags.

Newegg Teams with Facebook Messenger to Enhance Ecommerce Customer Support  Apr 06, 2016 5:10 PM By MCM Staff

Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.

4 Ways B2B Marketers Can Successfully Drive Customer Experience  Apr 05, 2016 12:34 PM By Kevin Akeroyd

Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.

5 Reasons Why Brands Can’t Measure DTC Channels By Sales Alone  Mar 31, 2016 4:25 PM By Reuben Hendell

We’ve all heard the trope that the customer comes first and the customer is always right. In spite of this, many brands are fixated on simply enabling transactions and scoring sales, which just isn’t enough.

Subtle Ways to Personalize the Shopping Experience  Mar 30, 2016 4:34 PM By Susan Wall

When it comes to the new ways people shop and buy, shoppers still would rather consult on the phone with a clerk while some don’t mind if you offer personalized recommendations. Here are what you should be thinking about when it comes to personalizing the shopping experience for your customer.

The Importance of Brand Ambassadors in the Digital Age  Mar 30, 2016 3:57 PM By Jim Barnes

One of the most influential effects of online and mobile shopping is that retailers are now competing against more retailers than ever. Here is how you can create long-lasting relationships with your customers.

3 Ways Brands Struggle with Personalization  Mar 30, 2016 2:56 PM By Jan Vels Jensen

Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. Here are three ways brands are struggling with personalization.

5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers  Mar 30, 2016 10:34 AM By Ben Carcio

With the rapid use of personal digital technology, consumers have become savvier and more demanding about how they want to interact with a brand. Here are five ways brands can help independent retailers connect with new local customers.

Week in Review: Rolling Out the Red Carpet in Cincinnati  Mar 24, 2016 1:47 PM By MCM Staff

The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.






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