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MULTICHANNEL MERCHANT » MARKETING
MarketingDec 07, 2015 11:28 AM By Jason Fordham
Initial reports indicating in-store sales were down this Black Friday, while accurate, don’t paint a full picture of the retail climate this holiday season.
MarketingDec 04, 2015 1:39 PM By MCM Staff
A blowout Cyber Weekend 2015 topped the news and happenings we were watching this week in ecommerce, marketing and direct-to-customer operations.
MarketingDec 03, 2015 4:20 PM By Daniela Forte
Instagram is the place on mobile where marketers go to tell inspiring visual stories that drive business results especially during the holidays. See some of the key findings and how it is helping marketers this season.
MarketingDec 03, 2015 12:21 PM By Jonathan Hinz
As an online retailer, establishing trust among your audience is a key element in your sales strategy and relationships.
MarketingDec 02, 2015 9:00 PM By Tim Parry
Reflektion’s Kurt Heinemann talks about Cyber Weekend 2015 trends, including email abuse and mobile commerce’s new role.
MarketingDec 02, 2015 10:40 AM By MCM Staff
PORTLAND, OR–(Marketwired – December 01, 2015) – As holiday shopping results are tallied from the Thanksgiving to Cyber Monday time period, many are finding it was a banner year for mobile with more people shopping online than in stores and mobile traffic exceeding desktop traffic for the first time on Black Friday. To add depth […]
MarketingDec 01, 2015 1:23 PM By Daniela Forte
Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.
MarketingNov 30, 2015 12:06 PM By Daniela Forte
Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars. See which social media platforms are rolling out the latest features.
MarketingNov 30, 2015 11:15 AM By Susan Marshall
What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line of parents and their children—many of whom are cycling through the full spectrum of emotional states. These images betray reality.
MarketingNov 30, 2015 10:46 AM By Ruth Arber
eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are predicted to surge 32.2%. Many shoppers will rely on mobile access […]
Posted 2 days ago
by Zeke Hamdani
Posted 5 days ago