Marketing ARCHIVE

Paid Search Sees Growth in Q4 2013  Jan 21, 2014 1:26 PM By Daniela Forte

The fourth quarter of 2013 saw growth for paid search, according to two separate industry reports. The holiday shopping season saw an increase in retail transactions of 26%, and retail revenue rose 34% on Thanksgiving and 24% on Black Friday.

It’s Not About Big Data – It’s About Smart Data  Jan 20, 2014 2:20 PM By Janice Smithers

Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.

Mobile Surveys Improve with Technology  Jan 20, 2014 1:54 PM By Andrew Jeavons

Mobile technology has not only increased the effectiveness of the survey – it also reshaped the way we build our surveys.

Leadspace Update Provides New Predictive Company Targeting  Jan 17, 2014 12:26 PM By Tim Parry

By mining the social web, Leadspace helps B2B marketers and sales teams accurately predict company purchase intent.

American Eagle Outfitters and Shopkick Announce 100-Store iBeacon Trial  Jan 16, 2014 3:00 PM By MCM Staff

As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome and show them location-specific rewards, deals, discounts and product recommendations – without them even having to remember to open the app.

Shoppers Want Emails With Personalized Product Recommendations  Jan 15, 2014 3:54 PM By Daniela Forte

Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey.

6 Tips to Expand your Global Ecommerce Business  Jan 15, 2014 11:18 AM By Scott Heimes

Is your product or service something that translates well into other cultures? If the answer is yes and you’re ready to take on the challenge of expanding globally, your next step is to plan how you’ll roll out ecommerce operations worldwide. The following six tips can help you achieve a successful launch

How to Avoid the Post-Holiday Blues  Jan 14, 2014 10:43 AM By Maria Haggerty

In the weeks after the holidays, many retailers simply resign themselves to sluggish traffic and anemic sales totals. The good news is that it doesn’t have to be that way. Although you may not be able to replicate the fever pitch of the holiday shopping season, with the right strategy in customization, fulfillment, customer service, and discounts, you can stimulate retail activity and avoid the post-holiday blues.

Alibaba Bans Bitcoin on all Marketplace Sites  Jan 13, 2014 10:55 AM By Erin Lynch

While Overstock.com announced last week that it has begun accepting Bitcoins as an online payment option, not all merchants are embracing the crypto-currency. The Chinese ecommerce platform Alibaba Group said in a statement that it has banned the controversial payment option from all its Taobao marketplaces.

Amazon Fulfillment Sees Record Setting Year  Jan 10, 2014 11:52 AM By Daniela Forte

It was a record setting year for the sellers on Amazon who use the Fulfillment by Amazon service. According to a release from the marketplace, the number of sellers using the fulfillment service grew more than 65% in 2013 compared to 2012. Also, Fulfillment by Amazon shipped more units worldwide during the fourth quarter of 2013 than the total number of FBA units combined in all of 2009 and 2010.






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