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Marketing ARCHIVE

5 Things the Holidays Can Teach You about Personalization  Dec 07, 2015 11:28 AM By Jason Fordham

Initial reports indicating in-store sales were down this Black Friday, while accurate, don’t paint a full picture of the retail climate this holiday season.

Week in Review: Cyber Weekend Hits On All Cylinders  Dec 04, 2015 1:39 PM By MCM Staff

A blowout Cyber Weekend 2015 topped the news and happenings we were watching this week in ecommerce, marketing and direct-to-customer operations.

Tis’ the Season of ‘Graming  Dec 03, 2015 4:20 PM By Daniela Forte

Instagram is the place on mobile where marketers go to tell inspiring visual stories that drive business results especially during the holidays. See some of the key findings and how it is helping marketers this season.

Lessons from the Amazon Breach: How to stop fake reviews  Dec 03, 2015 12:21 PM By Jonathan Hinz

As an online retailer, establishing trust among your audience is a key element in your sales strategy and relationships.

Reflektion’s Kurt Heinemann on Cyber Weekend Mobile and Email Trends  Dec 02, 2015 9:00 PM By Tim Parry

Reflektion’s Kurt Heinemann talks about Cyber Weekend 2015 trends, including email abuse and mobile commerce’s new role.

Retailers’ Apps Shows Mobile’s Growing Influence on Holiday Shopping  Dec 02, 2015 10:40 AM By MCM Staff

PORTLAND, OR–(Marketwired – December 01, 2015) – As holiday shopping results are tallied from the Thanksgiving to Cyber Monday time period, many are finding it was a banner year for mobile with more people shopping online than in stores and mobile traffic exceeding desktop traffic for the first time on Black Friday. To add depth […]

Demi Lovato Influences Cyber Monday Shoppers  Dec 01, 2015 1:23 PM By Daniela Forte

Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.

The State of Social Shopping  Nov 30, 2015 12:06 PM By Daniela Forte

Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars. See which social media platforms are rolling out the latest features.

3 Ways Local Retailers Can Engage Last Minute Shoppers  Nov 30, 2015 11:15 AM By Susan Marshall

What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line of parents and their children—many of whom are cycling through the full spectrum of emotional states. These images betray reality.

How To Mount the Most Successful Holiday Campaigns on Social Media Platforms  Nov 30, 2015 10:46 AM By Ruth Arber

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are predicted to surge 32.2%. Many shoppers will rely on mobile access […]






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