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Marketing ARCHIVE

Personalization is the Key to Increasing Customer Loyalty  Jun 18, 2014 7:14 PM By MCM Staff

A personalized ecommerce experience has become just as important to consumers as price. And retailers need to get on board with that message.. In this Executive Summary from Multichannel Merchant, you will learn: Why 3 out of 4 online shoppers make additional purchases when presented with recommended product pages What steps skincare retailer Kiehl’s took […]

Cooking.com Increases Sales on Marketplaces by 254%  Jun 18, 2014 1:36 PM By Daniela Forte

Cooking.com said it has increased its sales on marketplaces and been able to access more shoppers and channels of demand to grow its revenue.

Exclusive Pinterest Campaign Proves Successful for Neiman Marcus  Jun 16, 2014 11:39 AM By Daniela Forte

Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.

How to Drive In-Store Traffic and Sales With Mobile  Jun 10, 2014 2:44 PM By Daniela Forte

In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.

The Understated Relationship Between Email and Ecommerce  Jun 10, 2014 11:13 AM By Daniela Forte

Email is considered one of the most established forms of digital communication today. And it plays an important role in ecommerce, according to this infographic by dotmailer.

A Happy Marriage At David’s Bridal Stores and Web Businesses  Jun 09, 2014 11:36 AM By Ellen Shannon

David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.

Industry Experts Skeptical of Sears Shop Your Way  Jun 09, 2014 11:01 AM By Daniela Forte

Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.

Listrak CEO Ross Kramer on Email Marketing, IRCE Debut  Jun 04, 2014 9:47 AM By Tim Parry

Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.

Father’s Day Shopping Expected to Reach $12.5 Billion This Year  Jun 04, 2014 9:27 AM By Daniela Forte

The National Retail Federation released a survey reporting that total spending will reach $12.5 billion. Nearly one-quarter of smartphone users will research products and compare gift prices on their smartphone, and 30.6% of tablet owners will do the same.

ArtistBe.com Puts Artists Front and Center with Redesign  Jun 02, 2014 11:30 AM By Daniela Forte

ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.






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