MULTICHANNEL MERCHANT » RETAIL
While big data might seem like it generally falls into the silo of the marketing department, more and more merchants are finding out that not only is it just as beneficial in the contact center, but it could also give you an edge against your competitors.
For years, when it came to which countries were at a similar stage of advanced and growing economic development, retailers have had their eyes on Brazil, Russia, India and China, affectionately known as BRIC. However, during this week’s National Retail Federation’s conference, the new buzzword was Latin America.
With the threat of showrooming waning, retailers are facing a new challenge: webrooming. This poses a threat to retailers if people webroom on their sites, but purchase at a competitor’s store. But the practice can also be an advantage for retailers if they can find ways to lure webroomers to their own stores.
In an effort to get ship more orders to more customers throughout the central and southern regions in the U.S., Macy’s announced plans to build a new $170 million direct-to-consumer fulfillment center in Tulsa County, OK.
While Overstock.com announced last week that it has begun accepting Bitcoins as an online payment option, not all merchants are embracing the crypto-currency. The Chinese ecommerce platform Alibaba Group said in a statement that it has banned the controversial payment option from all its Taobao marketplaces.
No matter how much thought goes into a gift, however, sometimes shoppers miss the target — which is why something as dry as a store’s return policy can be the redeeming factor when it comes to unwanted gifts.
This year the retail industry will see major shifts take place, whether it is the convergence of ecommerce with brick-and-mortar retail, the rise of digital currency like PayPal and Bitcoin at the checkout, or the integration of wearable data to help consumers make smarter choices at the checkout.
With Christmas right around the corner, shoppers are making a mad dash to ensure all their holiday shopping is complete and shipped before next week. And while ecommerce merchants are pulling out all the stops to try to grab shopper’s attention and dollars, many, if not all, are finding it tough to compete with Amazon.
Target has confirmed it is aware of unauthorized access to payment card data that may have impacted certain guests making credit and debit card purchases in its U.S. stores.
Department store retailer Belk, Inc. announced plans to expand its ecommerce distribution and fulfillment center in South Carolina.