MULTICHANNEL MERCHANT » RETAIL
New York–While retail sales experienced a
With a large and active e-commerce marketing lists
There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.
Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses.
(Chief Marketer) Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year
Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%