MULTICHANNEL MERCHANT » RETAIL
(Searchline) If you’re a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization,
According to the Abacus 2006 Multi-Channel Annual Trend Report, the major retail markets in rural and urban areas differ in their growth and decline by channel. The most recent report showed that call center/mail order purchases represented 65% of orders in rural areas, with 35% of those orders placed online.
New York–While retail sales experienced a
With a large and active e-commerce marketing lists
There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.
Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses.