Sustainable ecommerce has moved from being a checkbox approach to a competitive differentiator driving global growth. In today’s economic landscape, most retail and ecommerce companies realize that sustainable practices are not only the right thing to do but essential to their success. But it needs to go beyond the bottom line.
Walmart continues to see strong topline growth in ecommerce, with online revenue increasing 43% in the fourth quarter and 40% for the full year. But profit in the channel remains elusive and losses are expected to continue this year based on investments in infrastructure, people, online grocery and Store No. 8 initiatives, executives said.
Do your employees know what makes your company tick, and better yet what helps move the needle? Merchants need to do a better job of educating them on sales drivers and profitability, and the business benefits of investments and process improvements. The more they know, the more invested they’ll be in your success.