It’s no surprise consumers are becoming more environmentally conscious, and they’re expecting the same behavior from brands. And eco-friendly shipping is no exception. How much do consumers consider a company’s eco-friendly practices when buying online? What will they pay? How long will they wait? Here are the results.
The way merchants are packaging their products has changed over the years looking toward more eco-friendly alternatives along with enhanced branding on their packages.
Rodale Inc., launches its first eco-luxury online retail store specializing in handpicked luxury and sustainably sourced goods, according to a press release. Rodale’s will offer items across most retail categories that include apparel; accessories and beauty; kitchen and garden; fitness; bed and bath; gifts and books and general care.