To generate sales without cutting margins and avoid partaking in this race to the bottom, retailers should think about how else they can offer value to their customers. A sure-fire way that retailers can do this is to provide a service that shoppers cannot get elsewhere and are willing to pay a premium for.
In this video interview, Multichannel Merchant content producer Daniela Forte talks with George Chang, senior vice president of sales, merchandising and marketplace for Rakuten about the current holiday shopping trends as we look ahead to 2015.
The way we shop is always changing and evolving. In recent years we’ve seen a number of different factors such as technology enabled services and multichannel retailing play a more prominent role than ever before.