Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

Retailers Must Deliver a Seamless Shopping Experience

| Jim Davidson

Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.