More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.
With omnichannel shoppers being more loyal and more eager to spend, mending fragmented experiences is crucial. It’s clearly time to ensure your store experience is on par with digital. But with so many possibilities from contactless checkout to improved app experiences, knowing where to start is a challenge. Here are some tips.
Unless you’ve been living in a cave, you’ve seen that curbside pickup has moved from a secondary method to a primary one for retailers. In the coming months, it will become increasingly clear that today’s curbside experience is just a starting point in terms of what store-based commerce will look like. Here’s a peek inside the near future.
With the level of influence associates have on today’s omnichannel shopper, how can retailers offer online customers the same experience and benefits they get from a store associate this holiday season? By giving associates tools to help them engage with them as if they’re in the store. Here are 3 tips to help you extend the high-touch store experience outward.
For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.