Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.
Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.