Seeking overseas success
After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark
International
Airgas Acquires Two Local Distributors
Welding metals and gasses distributor Airgas completed its 10th and 11th acquisitions of its fiscal year, which began in April.
Tips for Mailing Overseas
After a few years of waning interest in mailing catalogs overseas, a number of U.S. marketers are stepping up their international efforts. According to Mark Bridges, senior vice president, international division for Hackensack, NJ-based MokrynskiDirect, response rates for international mailings have improved 5%-10% this year
Mailers Mining the Massive Market of Asia
In the age of the global village, it’s no longer unusual for catalogers to mail beyond their borders. A growing number are taking their multinational
Airgas Acquires Assets of Welding Supply House
Industrial gases and welding safety supplies cataloger Airgas on Sept. 1 acquired the assets and operations of Welding Supply House, specifically Welding Supply
After the Show Then What?
You’ve just pounded the pavement of a massive merchandise show. You’ve met countless product vendors, all eager to do business with you. You’ve touched
Adieu to Rue de France Catalog
It’s the end of the road for Rue de France. Direct Holdings Worldwide, the parent company of multititle mailer Lillian Vernon Corp. and the Time Life
‘Tis the Season to Hire
Even companies forced to make layoffs last year are hiring seasonal workers. Freeport, ME-based L.L. Bean, for instance, eliminated around 500 positions
A Touch of Serendipity
We all know the word finding what we’re not looking for. (If you’re a lexical history buff, you know the origin of the word Horace Walpole’s 18th-century
A System to Tackle Tough DM Tasks
When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond