Holiday Sales Figures Paint Conflicting Picture

| MCM staff

Sales figures from the 2012 holiday shopping season paint a conflicting picture of the robustness of consumer spending and its impact on the economy. Retail analyst Dana Telsey discusses the holiday season on CBS This Morning.

5 Gifts for Your Online Store

| MCM staff

During the holiday season, retailers want to offer the best service and the best products for their customers. But there is more you can do to ensure you have a happy consumer this year. In this video from Volusion, you will walk away with some great tips on enhancing your ecommerce site including the importance of data to launching a Pinterest page.

How is B2B Marketing Changing?

| MCM staff

Are you looking to make cuts in your B2B marketing budget? Lisa Shepard, CEO of the Mezzanine Group, shares several ideas in this video including using social media, taking spending away from print materials, look at trade show budgets, and making paid search adjustments. But most important to keep in mind, she said, is that

FedEx Preps for Its Busiest Day Ever

| MCM staff

Dec. 10 is the busiest shipping day of the year for FedEx and according to an article by CNBC, couriers and drivers will be responsible for 19 million packages on that day alone.

NBC Gets an Inside Look at Amazon

| MCM staff

Want a peek into an Amazon fulfillment center in Arizona? NBC News sent a team on an all-access tour with Amazon manager of global fulfillment Dave Clark for this segment, which appeared Nov. 29 on “Rock Center with Brian Williams.”

CBS News Looks at the Reinvention of J.C. Penney

| MCM staff

Are department stores dead? Is J.C. Penney trying too hard to reinvent the department store experience? This video from CBS News looks at the changes J.C. Penney is making (including its new JCP moniker) under the direction of CEO Ron Johnson. It also looks at how Nordstrom is succeeding by because of its focus on customer experience and customer service.

Video Tips: Preparing for the Holiday Shopping Season

| Kelly Ford

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.