FedEx Preps for Its Busiest Day Ever

| MCM staff

Dec. 10 is the busiest shipping day of the year for FedEx and according to an article by CNBC, couriers and drivers will be responsible for 19 million packages on that day alone.

NBC Gets an Inside Look at Amazon

| MCM staff

Want a peek into an Amazon fulfillment center in Arizona? NBC News sent a team on an all-access tour with Amazon manager of global fulfillment Dave Clark for this segment, which appeared Nov. 29 on “Rock Center with Brian Williams.”

CBS News Looks at the Reinvention of J.C. Penney

| MCM staff

Are department stores dead? Is J.C. Penney trying too hard to reinvent the department store experience? This video from CBS News looks at the changes J.C. Penney is making (including its new JCP moniker) under the direction of CEO Ron Johnson. It also looks at how Nordstrom is succeeding by because of its focus on customer experience and customer service.

Video Tips: Preparing for the Holiday Shopping Season

| Kelly Ford

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.