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Mastering Mobile Email Part 3: Contextual Optimization

Erin Lynch
August 21, 2013

Optimize Your Message for Mobile Connection Strength

Wi-fiThe connectivity that a user has when opening any type of mobile message can vary not only from day-to-day but also down to the seconds depending on the network they are connected to. This is why it is important to be able to read what mobile carrier is being used when opening a particular message. The connectivity to a mobile carrier, or lack thereof, will affect the speed in which your messages and images will load. Poor loading time, more often than not, equals a deleted email.

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RELATED TAGS: Cross Channel, Targeting, Google

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