![personalization chick on phone](https://multichannelmerchant.com/wp-content/uploads/2020/02/chick-on-her-phone-data-personalization-feature-300x159.jpg)
Total Information Awareness: Why It Matters for Marketers
Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.