Showrooming Takes Center Stage
According to new data from CFI Group’s Holiday Retail Spending Survey, more consumers showroom all or most of the time than those who don’t at all, and 40% acknowledge that showrooming will be a go-to strategy for holiday deal-finding this season. Accenture’s survey also indicates that more shoppers – 63% vs. 56% in 2012 – are likely to participate in showrooming this holiday season. Google’s 2013 Holiday Shopper Intentions revealed that 41% of adults and 76% of smartphone owners plan to use them for holiday browsing; that means a 17% increase in overall smartphone shopping from last year. [Click the page numbers or arrows to see the 11 other trends] 
