As an industry, retail’s reputation for providing software security has taken some hits. The top 15 data breaches of the current century include Target in 2013, with account information on an estimated 110 million customers compromised; TJX in 2006, with 94 million credit cards exposed; and Home Depot in September 2014, with about 56 million customer credit/debit cards compromised. Here is a look at how retailers can beef up their security to ensure that data breaches are a thing of the past.
To find an optimal balance between online and in-store shopping, forward-thinking retailers are reevaluating the concept of brick-and-mortar and reinventing the customer experience. This has led to a broader view of how to get the most value from physical spaces. Learn about the latest ways physical and digital are converging.
As brands race to provide consumers with seamless digital experiences that will ensure retention and secure their place alongside the big disruptors, it often seems that pure players have an unfair advantage over their brick-and-mortar counterparts. See what the main difference is between pure-players and brick-and-mortar businesses.
Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.