Started On an Smartphone, Now We Here… on a Desktop?
Google’s 2013 Holiday Shopper Intentions survey shows shoppers aren’t just crossing channels (for example, mobile to store), but they’re also crossing devices (for example, mobile to PC). 80% of consumers will use more than one device at once while holiday shopping, and 84% will start on one device and finish on another. This shows the importance of having a multi-screen strategy as well as focusing on attribution and asking “What’s the whole path to purchase that shoppers are taking?” [Click the page numbers or arrows to see the 11 other trends] 
