Richer Product Information
Today’s digitally savvy consumers present physical retailers with a challenge: what is valuable information?
Consumers have easy access to product information and competitive prices online, so the type of information retailers deliver must go beyond this. Retailers need to offer unique insights, delivering distinct knowledge and expertise to help consumers find exactly what they’re looking for.
Some things to consider for retailers to more deeply engage with consumers around richer product information include:
- Visual product catalogs on a mobile device: Give store associates the ability to offer visuals around what products are available, even if those products aren’t physically present in the store. This enables an endless aisle experience.
- Deeper individual product content: Go beyond pricing and offer insight into specifications, available options, online demos, adjacent models and “how to’s.”
- On-demand access to product specialists: Whether they’re available in the store or via voice or video, specialists help consumers figure out exactly what they’re looking for, regardless of any initial research they may have done.
Here are four more points to prepare your omnichannel strategy (click to continue):
Personalized Customer Information
Better Order Processing
Seamless, Secure Checkout
Empowering Sales Associates