Personalized Customer Information
An element of unique information is giving consumers the type of shopping experience they want. In many cases, that means store associates must become a customer’s “personal shopper,” leveraging information about that customer’s shopping history to provide personalized guidance.
Well-executed, personalized customer intelligence helps store associates develop a relationship with their customers, encouraging them to close sales faster and increase customer loyalty.
Some things to consider as it relates to becoming a personal shopper for consumers include:
- Purchase history: Gaining insight into a customer’s past purchases across both selling and service channels can ensure the type of shopping experience the customer is looking for.
- In-store analytics data: Leverage the information gathered when customers come into the store, including conversion rates, traffic flow, shelf sensors and location-based technology, such as low energy Bluetooth (BLE) used with Beacons. When all of this is combined with existing CRM data, retailers can get a more accurate picture of customer preferences.
- Personalized pricing: Integrating online consumer behavior data – such as website visits – with in-store analytics and consumer purchase history presents retailers with the opportunity to deliver a highly personalized shopping experience. This also includes the ability to offer unique pricing opportunities. Consider empowering store associates to offer discounts to consumers in real-time from the sales floor.
Here are four more points to prepare your omnichannel strategy (click to continue):
Richer Product Information
Better Order Processing
Seamless, Secure Checkout
Empowering Sales Associates