TV has the reputation of being a highly untargeted, legacy media platform that is expensive, largely unmeasured and sometimes a vanity purchase by CMOs who want to see their brand’s name on the big screen. But TV can not only improve brand awareness, authority and recognition, but help lower CAC and improve ROAS.
Adam Seaborn is Toronto-based Kingstar Media’s director of sales and media operations. He drives growth for direct to consumer (DTC) brands throughout North America. Seaborn also handles strategy and execution for paid media on TV, audio/podcast, outdoor and digital.