Although the demand for omnichannel services like buy online pickup in store (BOPIS) is rising, many retailers lack the processes and technology to effectively (and profitably) execute on it. Creating real-time connections between store associates and enterprise systems like OMS and inventory management is one solution.
As SVP of Marketing for Theatro, Adam is responsible for driving all aspects of marketing including sales enablement, product management, corporate communications and market strategy. Prior to Theatro he held ecommerce and marketing leadership positions for top-tier retailers such as Musician’s Friend, Target and Wet Seal. A former principal analyst at Forrester, Adam drove research and thought leadership of in-store technologies and strategies, and has been featured as a retail technology thought leader on NPR, The Wall Street Journal and The New York Times.