Adrien Nussenbaum
Adrien is co-founder and U.S. CEO of Mirakl, the global leader in online marketplace solutions. Since graduating from HEC Paris in 2001, Adrien’s career has been focused on innovation, entrepreneurship and disruption. His background in corporate finance and management consulting has allowed him to support top Fortune 1000 companies in their strategic growth and transformation initiatives, including creating and leading FNAC’s marketplace from 2008 to 2011. A serial digital entrepreneur, Adrien has always been driven by the desire to invent tomorrow’s economy: All Instant, a NY-based instant messaging platform sold in 2003 and SplitGames an online video games marketplace sold to FNAC in 2008.
As a bored, locked-down country lurched from trend to trend, retailers scrambled to cover demand. It’s no surprise ecommerce marketplaces thrived, connecting customers with 3P sellers to outperform even the strong growth of ecommerce as a whole. Their diversity gives them resilience during periods of complex change.
Students and parents see summer vacation as a time for relaxation and a carefree attitude; however, the season is anything but for retailers selling the items students need when they return to class in the fall. Here are some opportunities retailers can pursue to come out on top against competitors.
The online shopping experience has never been better, thanks in large part to Amazon. The company’s unparalleled focus on delivering first-class customer experience has given consumers greater expectations in terms of service, delivery, choice and price transparency.
There is no reason why an online marketplace cannot be an integral part of Black Friday and Christmas promotions, nor indeed promotions at other times of the year. Here is how to best go about it.