MCM Staff

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Wayfair, Wayfair.com, ecommerce, Joss & Main, Birch Lane, AllModern, DwellStudio

Wayfair Partners with HGTV on Comprehensive Program Integration

| MCM Staff

Wayfair has seen its advertising response rate increase more than two-fold with the Brother vs. Brother integration as compared to other prime time airings and the show ranks within the top five performing programs for Wayfair in terms of driving traffic to the website.

IDS Acquires Aspen Logistics

| MCM Staff

The purchase of Aspen builds on Plainfield, IN-based IDS’s strategy in e-fulfillment to serve 90% of the US with 2-day ground service, a critical component in the rapidly expanding ecommerce market.

Why U.S. Retailers Struggle Online with Brazilian Consumers

| MCM Staff

Many Brazilian consumers are forgoing the country’s local businesses, choosing instead to buy American goods as a sign of wealth. But many U.S. retailers are struggling to sell to Brazilian consumers due to the country’s closed-loop network policy, which restricts Brazilian cardholders to only using their credit/debit card within the country.

Betteridge Chooses Borderfree for Global Ecommerce

| MCM Staff

Fine jeweler and watch retailer Betteridge announced that it has partnered with Borderfree to expand its online customer experience globally. By partnering with Borderfree, Betteridge now offers international shipping to over 100 countries and territories worldwide in more than 60 global currencies.