MCM Staff

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Pet Lovers Driven to The Honest Kitchen with Refer-a-Friend App

| MCM Staff

The Honest Kitchen’s site traffic saw a significant boost in conversion when it began using Shop Socially’s refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app.

Jeff Gennette

Jeff Gennette Will Replace Terry Lundgren as Macy’s Inc.’s CEO

| MCM Staff

Terry J. Lundgren, Macy’s Inc.’s CEO since 2003 and Chairman since 2004, will transition the position of CEO to Jeff Gennette in the first quarter of 2017. Gennette will join the Macy’s, Inc. board of directors, effective today – bringing the size of the board to 14 members. He will assume additional management responsibility during the transition period, including oversight of the Macy’s stores organization.

ecommerce fraud, ecommerce fraud prevention, EMV, card not present, CNP, card not present fraud

Fraud Challenges Rising for U.S. Merchants

| MCM Staff

Chargebacks are rising at a rate of 20% per year; friendly fraud at a rate of 41% over the last two years – indicating many merchants are still losing the fight against chargeback fraud. See how this is impacting merchants in the U.S.

Augusta Sportswear Increases Sales on Amazon

| MCM Staff

Augusta Sportswear is using ChannelAdvisor Marketplaces and the Repricer feature to enhance its marketplace business and stay competitive on Amazon. See what how this will benefit Augusta Sportswear.