![Gen Z kids on their phones can you believe it?](https://multichannelmerchant.com/wp-content/uploads/2018/11/genz850-300x159.jpg)
Loyalty and the Rise of Gen Z
By 2020, Gen Z is projected to account for 40% of all consumers in the U.S. at a population of 84.7 million. Here is what you need to know about this demographic of shoppers and what it could mean for your business.
By 2020, Gen Z is projected to account for 40% of all consumers in the U.S. at a population of 84.7 million. Here is what you need to know about this demographic of shoppers and what it could mean for your business.