One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model. For many brands, a long-running DTC channel proved priceless over the past year, but it’s important to weigh the pros and cons. Here are six considerations when looking at pursuing a DTC model.
Andrea Leigh is an ecommerce strategist and enthusiast currently serving as VP of Strategy at Ideoclick, provider of a leading ecommerce optimization platform. With over 20 years of ecommerce experience working with thousands of brands, Andrea uses her deep expertise to help unlock sustainable growth opportunities for brands of all sizes.