Ann Starodaj

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Ann is the Senior Director of Sustainability at Optoro, a reverse logistics technology company based in Washington, DC. Ann brings over a decade of experience in the sustainability field, having held previous positions in the government, nonprofit and private sectors. At Optoro, Ann overseas initiatives that enable retailers and brands to reduce waste and emissions in the reverse supply chain. She also manages the company’s corporate citizen and community engagement programs.

Greening Up Your Ecommerce Operations During the Holiday Sprint

| Ann Starodaj

In 2019, over half of shoppers say they’re conscious of the environmental practices of retailers they shop with. At the same time, they love overnight shipping and free returns, which impact the environment. Retailers, striving to please consumers and be sustainable, are caught in the middle. Here are some ways to address the dilemma.