Anthony Pauley

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Anthony Pauley serves as the chief revenue officer of Speedeon, where he leads revenue-generating efforts across sales and marketing. With over 15 years of experience in the sales and marketing sectors, Anthony has used his expertise to help companies achieve their revenue goals.

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Customer Data Hygiene: Overcoming Marketing Roadblocks

| Anthony Pauley

Customer data hygiene might conjure up unpleasant images of sitting in a dental chair. In fact, it’s a critical aspect of marketing performance. Achieving a strong ROI begins with data hygiene and intelligent data segmentation. Here are some best practices for small, scrappy businesses in order to take their marketing campaigns to the next level.