Arlo Laitin

arlo@getbanyan.com / mobrien@accessintel.com

Arlo Laitin is Chief Revenue Officer at Banyan. A 25-year veteran of the fintech, adtech and digital media industries, he was formerly Executive Vice President of U.S. Partnerships at Cardlytics.

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Card-Linked Offers Work But Need Improvement

| Arlo Laitin

Card-linked offers, such as “get 5% cash back at Retailer X,” have become ubiquitous in online banking. And although targeting has improved, they’ve looked fairly similar for a while. Consumers ask “Why don’t I get offers from merchants I spend the most with?” The answer has to do with the limitations of bank-transaction data.