Arlo Laitin

[email protected] / [email protected]

Arlo Laitin is Chief Revenue Officer at Banyan. A 25-year veteran of the fintech, adtech and digital media industries, he was formerly Executive Vice President of U.S. Partnerships at Cardlytics.

card-linked offers feature

Card-Linked Offers Work But Need Improvement

| Arlo Laitin

Card-linked offers, such as “get 5% cash back at Retailer X,” have become ubiquitous in online banking. And although targeting has improved, they’ve looked fairly similar for a while. Consumers ask “Why don’t I get offers from merchants I spend the most with?” The answer has to do with the limitations of bank-transaction data.