This tech-savvy generation still loves to shop — but the expectations of this hyper-connected generation are upping the ante for retailers, online and off. Here is how this generation of shoppers are changing the way we shop.
If you read the headlines, it seems like 2018 already belongs to Amazon. However, it doesn’t need to be this way. Retailers can use their own strengths and go up against Amazon this year. Here are three ways to make this happen.