The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season.
Bob Buffone is the CTO and co-founder of Yottaa and is responsible for the company’s overall product strategy and direction. An industry thought leader in web performance, Bob brings over 20 years of experience working in SaaS, technology, and engineering leadership roles for companies such as Nexaweb, Trakus, and Cabletron.