Bob Gaito

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Bob Gaito is CEO of Albany, NY-based 4Cite, the first and only full-service People-Based Identification and Insights provider with a proprietary data network that maximizes the identification of previously unidentifiable customers, enabling retailers to influence purchasing decisions, drive brand loyalty and increase revenue.

Power Direct Mail with Online Data

| Bob Gaito

If you’re keeping up with ecommerce essentials, you’re using triggered email. Most retailers recognize the value of it but many don’t realize how valuable the associated data is when applied to direct mail and other channels. Here are some strategies will help you acquire new customers and market more effectively to the ones you already have.