Whether a consumer goes from product awareness to shopping cart in 10 minutes or 10 months, the psychological journey is the same. Once brands and retailers take the time to understand buying intent at each stage of the customer journey, they can structure better strategies for product and business.
Bradley Hearn is an experienced product marketing manager at ChannelAdvisor, a leading B2B ecommerce software solution provider, where he’s worked for eight years. Previously, he held roles in content as a copywriter and content marketing manager. In 2018, he was recognized by B2B Marketing Exchange as one of the 18 B2B Marketers To Follow. His memorable direct mail campaigns helped ChannelAdvisor earn a Killer Content Award at B2BMX and the Best Use of Content in Account-Based Marketing (ABM) win at the Content Marketing Awards.