Brad Murphy

bmurphy@roku.com

Brad is responsible for overseeing Roku’s performance and growth advertising team. Prior to joining Roku, Brad was at Facebook for over 9 years in sales leadership roles helping build new verticals and go-to-market strategies for growth. Most recently, he co-led the development of the Disruptors venture capital partnerships team counseling the top venture capital firms and advising early-stage companies on direct response marketing.

 

TV advertising screen with remote feature

DTC Marketers: Find New Customers, Build for the Long Term

| Brad Murphy

TV streaming lets DTC marketers make the most of direct relationships with consumers to create more relevant ad experiences. The ability to more accurately target ads enables winning strategies such as retargeting users on desktop and mobile devices, driving higher purchase intent, awareness, traffic and conversions.