Brent Felker

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As Senior Vice President of Business Development, Brent currently leads Peak-Ryzex’s Retail practice in North America. He is an industry leader with 20+ years of experience in the mobile market, building go-to-market strategies and developing new markets across multiple verticals. He has held key leadership positions for tier-one device manufacturers, systems integration and software solutions providers.

Retail Transformation: Strategies to Make “Fulfill From Store” A Reality

| Brent Felker

It’s hard to escape the chatter claiming the death of the traditional retail store. And, when stores do go bankrupt, we hear the same explanation: Ecommerce and direct-to-home delivery has turned brick-and-mortar retail into an outdated model for serving customer needs and desires. Here are some key areas to think about when fulfilling from a retail store.