As usual, the recent Search Engine Strategies conference held earlier this month in Chicago went heavy on the new: new ways to integrate search with video, podcasts, and phone sales, new ways to use mapping in local search, and new applications for tagging and community-gene4rated content. But one of the best attended sessions offered to lay out the ways in which search advertisers can get some of the capabilities that many offline advertisers already have

In the latest nod to the power of the Web community, Yahoo! last week launched Yahoo! Answers, a service in which seekers can pose questions that are too complex for simple search engines and get their answers from actual human beings

For better or worse, the Web is perhaps the most infinitely measurable marketing medium we

Just because the holiday sales season has arrived doesn

LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its contract with MSN in 2003, has launched 161 new vertical search sites for content in 13

(Searchline) Just because the holiday sales season has arrived doesn

MarketingSherpa wants to make it very clear: They don