Making the Mobile Optimization Call
No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search.
A Dearth of Search Among Big-Box Retailers
(Searchline) If you’re a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization,
Number One? Not Always the Top Ad Strategy
(Searchline) San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year.
Taking Work and Waste Out of B-to-B Search Marketing
(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up
Last-Minute Web Testing Can Boost Holiday Sales
(Searchline) Just because you’re deep in the holiday sales season doesn’t mean you should take a vacation from testing your Websites and marketing to reach peak performance.
Should You Buy Your Brand?
(Searchline) In a just and well-regulated world, buying your company
Make Links Work for You—Carefully
(Searchline) If you
Mikasa Learns a Lesson in Search Etiquette
(Searchline) Do you know the difference between a tureen and a terrine? Or between a casserole and a cassoulet?
Get Ready to Spend Big on Holiday Search
(Searchline) It
Live from DMA06: The ABCs of Search Data Diving
(Direct) San Francisco–Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.