One thing is clear: we’re living in a subscription service economy that is only going to expand. Brands from Nike and Bloomingdales to Coca-Cola, Mercato and GNC have taken the plunge, and organizations across all industries are seeing subscription offerings as a growth engine. Here are 4 predictions for subscription services in 2020.
Carl Gold is Chief Data Scientist at Zuora. Prior to that, he spent most of his career as a quantitative analyst on Wall Street. As the VP, Risk Modeling at MSCI, Inc. (formerly Morgan Stanley Capital International & MSCI Barra) and a machine learning consultant to a $1 billion investment partnership, Gold applied statistical and scientific concepts to financial data. Among many accomplishments, he researched statistical models for fixed income asset and issuer risk, and created novel ML algorithms to forecast stock and ETF returns. Carl is the author of “Fighting Churn With Data: Understand and Combat Subscriber Churn with Data Science.”