How often do you experience your ecommerce business the way your customers do? Do you follow a customer’s journey and see where there are friction points causing you to lose sales? Here are three ways retailers can prevent losing sight of how their current and potential customers experience their offerings.
As the managing editor of Brad’s Deals, Casey Runyan is responsible for maintaining editorial standards and speaking for the consumer, both internally and externally. She’s an expert in online shopping with hands-on experience in the affiliate industry. Casey is regularly called upon by top retailers and media outlets to talk about strategy, retail trends, and consumer perspective.