If you’re looking for a strategy to get ahead in customer acquisition, machine learning can be your secret weapon. True AI can think for itself, while ML can automate tasks and apply predictive analytics that drive meaningful growth. ML is the AI focal point for your CRM tool and can be the key to boosting customer acquisition.
Chad Ruff is Chief Technology Officer at Swiftpage, a cloud-enabled CRM and marketing automation platform provider. Prior to Swiftpage, Ruff was an entrepreneur, serving as founder of email marketing and marketing automation provider Kuvana before its acquisition by Swiftpage. He also founded marketing automation platform Salesfusion where he served as both CEO and CTO. Due to Ruff’s years of experience and industry knowledge, he is considered an expert in the marketing automation realm.