The holiday shopping season is fast approaching, and tensions will be high among retailers given the cutthroat nature of this shopping period. Find out why technology is a critical component of your business during the busiest time of the year.
Data and big data are playing a major role in the buying process. It is helping retailers optimize margins, pricing and promotions that they run. While data analytics is a step in the right direction, customers today want omnichannel experiences. Here are ways you can give your customers these types of experiences to close the sale.
Trust is an important factor in achieving commercial success for retailers, particularly in the highly competitive US market. One of the ways that retailers earn trust is through their pricing strategies, but it’s a lot more complex than simply who is the cheapest.