In today’s world of data-driven performance marketing, phone calls are a key component in the omnichannel customer journey. Here is why many brands are developing marketing efforts for mobile, few of those efforts include provisions for voice-based communications.
In his current role as Vice President of Operations for Partnerize, Charlie Calabrese is tasked to provide leadership and direction to the Administration, Finance, and Human Resources departments. His role is to ensure departmental, organizational and operating objectives are met and in line with the mission needs of Partnerize. He is an active speaker at multiple conferences around the world with focus on digital marketing, including Apple’s Worldwide Developers Conference.
In his former role as Product Manager for the buy.at affiliate network, Charlie was responsible for setting the strategic direction of buy.at, developing and managing the US product roadmap, and translating high-level product strategy into specific functional requirements and operational plans.