Cheryl Sullivan

Cheryl Sullivan is a proven retail and CPG innovation executive with 30 years’ experience leading teams delivering high-impact products for retailers worldwide. She is highly successful at developing product strategy, vision and roadmaps, and marketing, positioning and go-to-market strategies. Cheryl has spearheaded industry innovations that drive measurable business impact for large retail and CPG organizations globally. She earlier led Revionics’ corporate marketing and strategy and was Senior Director of Product Strategy for Oracle Retail across Category Management, Pricing, Promotion, and Assortment and Space solutions. She held executive positions at ems, Spectra Marketing, Intactix/JDA and i2 Technologies.

Pricing Strategies to Optimize Customer Loyalty in Uncertain Times

| Cheryl Sullivan

In an increasingly unpredictable world, retailers with science-based pricing are better positioned to gain real-time insights into changes in demand signals. They can then predict future demand and normalize historical data to optimize supply chain management, building shopper loyalty and driving business results.