Chris Hogue

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Chris runs strategy and product at LiveArea. He has more than 20 years of experience identifying and defining trends, consumer pain points, white space opportunities and business models that are actionable and drive positive business outcomes.

merchandising illustration

Ecommerce Merchandising in a Minefield

| Chris Hogue

With the meteoric rise in ecommerce, consumer scrutiny on ecommerce sites is at an all-time high. Before, the only job of an ecommerce merchandiser was to show consumers what they came for and inspire them to buy. Now, that role is incrementally more complex. Here are a few suggestions to keep in mind for this holiday season.