Back-to-school shopping season is in full swing, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers have a head start as they prepare for a brand new academic year. Here are the top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.
Craig Reines is the Chief Operating Officer at Sitel Group AsiaPac. Craig is an accomplished senior customer experience executive who has lived and worked in 35 countries on six continents. He is recognized internationally as an innovator and an “out-of-the-box” thinker in the Customer Management industry, building customer-centric cultures and crafting business process systems that reduce cost, expand revenue and improve customer satisfaction.