Dave Cesaro

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Dave Cesaro is Executive Director, Client Strategy for Retail at Valassis. He is a leading marketing strategist with 30 years of experience in retail, direct response and ecommerce. He has presented at conference including the National Etailing & Mailing Organization of America, The National Postal Forum and LeadsCon Connect to Convert. Currently Dave is focused on marrying the worlds of digital media and offline marketing to drive engaging and effective offline and digital campaigns for a roster of national and international retail brands.

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How COVID Will Impact 2020 Holiday Shopping and Impulse Buying

| Dave Cesaro

With store restrictions and the shift to ecommerce, retailers must reorient their strategies to an evolving landscape. As they approach the holiday season, they need to navigate these challenges to maximize profit during the biggest selling season of the year by focusing on timely deals and multichannel visibility to motivate shoppers.