Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.
David Feinleib is the CEO of Content Analytics, Inc., the leader in e-commerce product content management and analytics solutions. For more information, please contact David at firstname.lastname@example.org.