Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.
David brings a unique combination of direct response knowledge and Fortune 100 experience. Having worked on over 100 different direct response campaigns in both media and campaign management roles, there aren’t many categories he hasn’t worked in. He focuses on delivering DR solutions for clients, managing analytics and results and ensuring that ROI goals are met. His most recent success stories in the home décor and lead gen environment include Empire and Invent Help.